Rick Scrimger

https://www.youtube.com/watch?v=4oAB83Z1ydE

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Ever played the game "telephone"? It starts with a circle of people and a wacky story whispered from person-to-person around the circle. The fun comes when the last person in the circle says aloud what they last heard, and the initial person says what they originally started with. Without exception it's completely different from what started the cycle. Managing expectations can be very similar.

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I recently saw a post on our Facebook restyling page asking if we had a recycling program. Yes! The Roland recycling program, launched in early 2010, was met with cheers of excitement & enthusiasm from Roland owners. Over the last year, we’ve saved thousands of cartridges from the landfill. One Roland owner had been saving cartridges for years in hopes of a good recycling program…

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Not your father's CNC machine. Roland's 3D products are not an easy sell. First of all, there's so much buzz about 3D printing technology, that there's little discussion room left for the older CNC technology. Second, the market is so diverse, literally a hundred different types of customers in a variety of market niches. Trust me, from a marketing perspective, selling CNC is tough. But we believe in what we're doing. Unlike previous CNC machines that demanded that you know programming.

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In preparation for Label Expo, we wanted to show off some great samples of work that we can do on our machines – so first, we needed to design a bunch of Roland branded or fake product labels, find stuff to stick them on and go to town. Here’s a sample of some of our “fake” products!

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Last week, The Big Picture Magazine released a sneak peek of their annual wide-format forecast, and I thought the article was on target, but also had some interesting observations, for example:

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In the category of “a picture is worth a thousand words,” this one might be worth 30,000! We’ve been working on a big summer project in our graphic production department. It all started when we were trying to figure out a way to get an actual box prototype – typically, a one-off – in the hands of the readers of Package Design Magazine. We struck on the idea of inserting one in every issue – which presented a monumental task:

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