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ISA 2014 Wrap-up

ISA Sign Expo 2014

“Great Idea” was the theme for the 2014 ISA show held in Orlando, Florida Thursday April 24- Saturday April 26. The ISA International Sign Expo is the on-premise sign industry’s largest show. Held each spring, the event features the latest products showcasing the breadth of the sign and visual communications industry. The Expo also offers a wide array of education and networking events. There was something for everyone.

It is apparent that our industry continues to invest in innovation with many new products showcased on the show floor. We came away feeling invigorated as our fellow suppliers have an equally bullish outlook for the demand for sign services, painting a promising outlook for the future. Our Roland DisplayStudio™ Digital Sign System attracted a lot of attention and the two retail store “build outs” – Java Jive Coffeehouse and Duke’s Surf Shop – beautifully demonstrated how digital display signs and menu boards complement digital print applications such as specialty products, apparel, stickers, wraps and point of sale signage.

“Believe in Magic” was the message Roland brought to the record 18,000 plus attendees in our 40’x70’ booth. A total of 23 printers and 11 Roland DisplayStudio™ Digital Sign Systems were installed in various locations around the show floor.

ISA Sign Expo 2014 imagiNATION

Roland Academy had a great presence too with a total of 26 sessions. The daily random drawing of a free 40” complete Roland DisplayStudio package drew big crowds to our presentations. We were also busy promoting and taking registrations for our first ever end user conference imagiNATION 2014, which will be co-located with the SGIA Expo in October.

ISA for hosted a delegation of graphic designers, educators, architects and specifiers from around the country, all of whom are very interested in opportunities for additional education that will help them stay on the cutting edge of their discipline. We enjoyed hosting them in our booth and educating them about new materials, techniques and technologies that can used to bring their creative projects to life.

Every year, the ISA SignExpo gives Roland an unparalleled opportunity to meet with our users, partners, and industry peers. We always leave feeling like we have learned more from them than they have probably learned from us, and we always appreciate the opportunity to do so. Thanks ISA and we look forward to next year’s show April 9-11th at the Mandalay Bay Convention Center. I’ll see you there!

Thanks for reading,


ISA 2015 Vegas

Rick Scrimger

Rick Scrimger is a company culture and management expert. Rick swims, bikes, and runs, but is mostly the Chief Daughter Entertainer & Chief Diaper Changer at home.