News, Views & How-To's
In a retail environment flooded with competing advertising messages, how does one package cut through the clutter?
Vote for Roland!
Here in the US, the 2012 elections are almost a year away, but you can vote for Roland right now in what will also undoubtedly be a hotly contested race. Don’t worry, I’ll never use this space to discuss politics, but Roland products have been nominated for the 2012 Wide Format Imaging Readers’ Choice Top Product Awards in 5 categories.
We’re here to help
I had breakfast with Jack, one of Roland’s service managers this morning. We do this occasionally when he is in town from his home base of Wisconsin, and since greasy spoons are in pretty short supply here in southern Orange County, we always seem to wind up at The Snooty Fox. If you’re ever visiting us for training or a demo, I recommend it.
Graph Expo, Pack Expo, Great Expos!
You know it’s fall when trade shows seem to be back-to-back all the way through October, and 2011 is no different. GraphExpo’s been around for some time now, and while it’s changed (see Jim Raffel’s blog about the history of Graph Expo), this year was a good show for us with quite a bit of interest around our VersaUV lineup with a specific interest in what LED-UV curing inks allow you to print on. Packaging and labels were high on the interest list, as well as being able to print onto commercial print stock for proofing. Also at the show, we had the VS-series units showing metallic proofing applications, which really pave the way as a replacement of aging Kodak Approvals out in the field (at a dramatically lower per print cost).
Acrylic Graphics are Making us Grey
So we were preparing for a show the other day – the Dieline Conference. Our creative team came up with a great design for our booth and Bryan in our service bureau went to work creating it. The design required a second-surface image on clear acrylic. The chosen tool for the job? The VersaUV LEJ-640 flatbed/roll to roll hybrid printer of course. Only one problem. Our VersaUV was out on the road at a few tradeshows. Second choice? Print to high gloss paper and apply it facedown (2nd surface) to the acrylic using an extremely thin, double-sided adhesive, optically clear laminate. Piece of cake!
ISA 2011: New booth, new products & a great show!
ISA (International Sign Association) is always a big show for us and this year was no different. Pre-show numbers coming out of the association showed registration significantly up from previous years, with more exhibitors and booth space. We took more space ourselves with a 40x60ft booth and a whole new booth structure that looked fantastic thanks to our awesome marketing department. In addition, we had three exciting new products to talk about: the VersaUV LEJ-640, Roland's first roll-to-roll hybrid flatbed; the LEF-12 UV small flatbed, and our new 20" print/cut device called VersaStudio.
You Printed What?
Wide-format inkjet printers are now producing some amazing things with fabric. You have probably seen many examples of sublimation, like these sublimated jerseys produced on a Roland FP-740. I especially enjoy the printed fabric wings on the replica of an 1895 Lillienthal glider that hangs in our lobby and were printed on a Roland AJ-1000.
Realistic Packaging Prototypes - Without an Arts & Crafts Session
How much easier would it be to sell your package concept to your client or your superiors if you could make new mock-ups every day as your design evolves?
This is the time of year that everyone seems to have a list. Best books, best movies, best dressed celebrity dogs. You get the idea. A lot of them seem pretty arbitrary, but did get me thinking about the past year, and it turns out it has been an awfully busy one here.
Please Don’t Drool on the Machines
We took our package prototyping technologies to Pack Expo last week and despite our distant booth location in the "More Exhibits" area at the end of the North Hall, on the far right aisle, almost to the back, you found us. Brand owners, package designers, contract manufacturers and even other exhibitors were oogling over our product offering, telling us how revolutionary our equipment is. That's right, they were telling us! As if we might not realize what we have here.