News, Views & How-To's
In a retail environment flooded with competing advertising messages, how does one package cut through the clutter?
How much easier would it be to sell your package concept to your client or your superiors if you could make new mock-ups every day as your design evolves?
In the category of “a picture is worth a thousand words,” this one might be worth 30,000! We’ve been working on a big summer project in our graphic production department. It all started when we were trying to figure out a way to get an actual box prototype – typically, a one-off – in the hands of the readers of Package Design Magazine. We struck on the idea of inserting one in every issue – which presented a monumental task: