News, Views & How-To's
Votes have been counted, and samples have been securely packed. While the Roland Creative Awards have been closed to entries for months now, final judging hasn’t taken place yet. In the next few days, regional winners from around the world will be headed to our headquarters in Japan for a tour, celebration, and awarding of the grand prizes, which include Roland hardware.
I'm not much of a car guy. First because I'm not a guy and second because cars to me are simply a method of transportation – not a source of entertainment or a statement of style. (Although I suppose my 4 Door Honda Accord DOES speak to my practical nature.) Recently, however, I'm looking at NASCAR in a whole new light.
As you have probably noticed from some other posts, we have been spending a lot of time at trade shows lately. They are always exciting for me because I get to see all kinds of new technology in one place, but also because I get to meet a lot of Roland users all at once, and hear about their work. While I’d like to believe that simply owning a Roland is a competitive advantage, almost everyone I talk to has some additional way to differentiate their business. One user bragged that he could turn around 8″ x 10″ canvas prints, stretched and ready to hang, within 24 hours of an online order. That means event photographs get delivered while the event is still fresh in people’s minds. Some owners have found that focusing on and perfecting one application, like wall coverings or window treatments has made them stand out.
Last week, I had the chance to spend some time with Roland end users at one of our "Digital Printing Boot Camp” classes, and as always, I enjoyed the experience, and came away impressed. One of the things I particularly noticed was just how varied our users are. Even with a class of about 10, we had Roland owners from every region of the US, as well as one from Canada.