News, Views & How-To's
It’s true. Roland technology has deep roots in the music industry. In fact, our founder, Ikutaro Kakehashi, is a brilliant inventor that changed the face of music forever by developing MIDI technology. And last year, he was honored, along with his colleagues, with a Technical GRAMMY® Award.
We turned 30 last month (Happy Birthday to us) and I was invited to the party! Our 30th anniversary celebration was a week-long, action-packed celebration attended by employees, friends, customers and colleagues held at the company’s headquarters in Hamamatsu, Japan. That’s right, JAPAN, also known as “Sushi Heaven” to some of the party-goers! Honored guests included 16 regional finalists from the Roland Creative Awards (chosen from the 1193 entries received from 120 countries) as well as representatives from each of the participating Roland offices around the world. Altogether, there were about 50 of us.
Here in the US, the 2012 elections are almost a year away, but you can vote for Roland right now in what will also undoubtedly be a hotly contested race. Don’t worry, I’ll never use this space to discuss politics, but Roland products have been nominated for the 2012 Wide Format Imaging Readers’ Choice Top Product Awards in 5 categories.
Everyone loves a good story. Which is why whenever we’re not launching new products, we try to feature our customers’ work in our advertising and public relations. It’s our belief that seeing and reading about what a customer has done with their Roland inkjet, vinyl cutter, engraver or milling machine is far more engrossing and believable than us tooting our own horn.
This is my Roland name badge. It took less than 5 minutes to make and cost less than $1. You could sell one like it for around $6. You probably couldn’t sell this one for $6, since I have an unusual name, and anyone with my name is unlikely to have my title as well, which limits the audience substantially. On the other hand, actually making name tags for people with their names on them can be a very good business. All kinds of companies use name badges, and some of them are probably your customers already.
Hey! Our Roland VersaUV just earned the Label Industry Global Award for new Innovation at Label Expo this week! How ’bout that!?! The VersaUV has been around for a few years now and although it’s gained some momentum recently, it remains for the large part unknown among most of our target audience.