News, Views & How-To's
Here in the US, the 2012 elections are almost a year away, but you can vote for Roland right now in what will also undoubtedly be a hotly contested race. Don’t worry, I’ll never use this space to discuss politics, but Roland products have been nominated for the 2012 Wide Format Imaging Readers’ Choice Top Product Awards in 5 categories.
You know it’s fall when trade shows seem to be back-to-back all the way through October, and 2011 is no different. GraphExpo’s been around for some time now, and while it’s changed (see Jim Raffel’s blog about the history of Graph Expo), this year was a good show for us with quite a bit of interest around our VersaUV lineup with a specific interest in what LED-UV curing inks allow you to print on. Packaging and labels were high on the interest list, as well as being able to print onto commercial print stock for proofing. Also at the show, we had the VS-series units showing metallic proofing applications, which really pave the way as a replacement of aging Kodak Approvals out in the field (at a dramatically lower per print cost).
So we were preparing for a show the other day – the Dieline Conference. Our creative team came up with a great design for our booth and Bryan in our service bureau went to work creating it. The design required a second-surface image on clear acrylic. The chosen tool for the job? The VersaUV LEJ-640 flatbed/roll to roll hybrid printer of course. Only one problem. Our VersaUV was out on the road at a few tradeshows. Second choice? Print to high gloss paper and apply it facedown (2nd surface) to the acrylic using an extremely thin, double-sided adhesive, optically clear laminate. Piece of cake!
ISA (International Sign Association) is always a big show for us and this year was no different. Pre-show numbers coming out of the association showed registration significantly up from previous years, with more exhibitors and booth space. We took more space ourselves with a 40x60ft booth and a whole new booth structure that looked fantastic thanks to our awesome marketing department. In addition, we had three exciting new products to talk about: the VersaUV LEJ-640, Roland's first roll-to-roll hybrid flatbed; the LEF-12 UV small flatbed, and our new 20" print/cut device called VersaStudio.